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Copyright 2014 Drew Boyd.
One of Guilfords most famous studies was the nine-dot puzzle.
If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.
Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.The first group was given the same instructions as the participants in Guilfords experiment.The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you.The idea went viral (via 1970s-era media and word of mouth, of course).That this advice is tienda regalos personalizados useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminatedand therefore, much more dangerousmetaphor that out-of-the-box thinking spurs creativity.In the early 1970s, a psychologist named.From, inside the Box: A Proven System of Creativity for Breakthrough Results.
Even though they werent instructed to restrain themselves regalo perro salchicha concepcion from considering such a solution, they were unable to see the white space beyond the squares boundaries.
Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
At the first stages, all the participants in Guilfords original study censored their own thinking by limiting the possible solutions to those within the imaginary square (even those who eventually solved the puzzle).
In other words, the trick was revealed in advance.Solving this problem requires people to literally think outside the box.Lets look a little more closely at these surprising results.Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.Although studying is considered a legitimate scientific nowadays, it is still a very young one.They are much more common than you probably think.
Consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
It was an appealing and apparently convincing message.
No one, that is, before two different research Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisbergran another experiment using the same puzzle but a different research procedure.